Marketing Quiz 1

Charles Revson of Revlon observed: ?In the factory, we make cosmetics; in the store, _________.

Good marketing is no accident, but a result of careful planning and __________?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

Marketers often use the term ___________ to cover various groupings of customers.

Many countries have ________ industries to create greater competition and growth opportunities.

Global marketers must decide ___________.

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers? expressed needs.

In __________more customers would like to buy the product than can be satisfied.

A transaction involves ____________?

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company?s reputation for reliability and quality.

Rising promotion costs and shrinking profit margins are the result of ___________.

A Marketer is someone seeking a response from another party, called the __________.

Marketing management is ____________?

Marketing is both an ?art? and a ?science? there is constant tension between the creative side of marketing and the ________ side.

Customers are showing greater price sensitivity in their search for ___________.

The most formal definition of marketing is ____________?

In the course of converting to a marketing orientation, a company faces three hurdles _______.

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

__________ goods constitute the bulk of most countries? production and marketing efforts.

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization?s products is termed as____________?