Marketing Quiz 1

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A Marketer is someone seeking a response from another party, called the __________.

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Customers are showing greater price sensitivity in their search for ___________.

Rising promotion costs and shrinking profit margins are the result of ___________.

The most formal definition of marketing is ____________?

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

Many countries have ________ industries to create greater competition and growth opportunities.

Marketing is both an ?art? and a ?science? there is constant tension between the creative side of marketing and the ________ side.

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization?s products is termed as____________?

Marketers often use the term ___________ to cover various groupings of customers.

A transaction involves ____________?

Charles Revson of Revlon observed: ?In the factory, we make cosmetics; in the store, _________.

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers? expressed needs.

In __________more customers would like to buy the product than can be satisfied.

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

Marketing management is ____________?

Good marketing is no accident, but a result of careful planning and __________?

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company?s reputation for reliability and quality.

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

Global marketers must decide ___________.

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

In the course of converting to a marketing orientation, a company faces three hurdles _______.

__________ goods constitute the bulk of most countries? production and marketing efforts.