What is the Process of Producing a Corporate Video?


If you have always wondered how a corporate video is actually made, you have come to the right place, as we delve into the process of making a corporate video. Of course, the first move is when the client approaches a video production company, after that, please read on!

Initial contact

If a CEO decides to enquire about creating a corporate video, he or she would probably send an email asking about their services. They would normally receive a reply quickly and would invite the client to share a video call when concepts can be discussed. This meeting gives the video production company the data they need to put together a few storyboards. One leading video production company is Visual Domain in Melbourne, which have a great reputation.

Storyboard presentation

It might take a couple of days for the video production company to put together a storyboard, which is presented to the client at a face-to-face meeting. If the client likes the concept, they might wish to develop it further until the client is 100% happy.

Presenting a proposal

The next meeting would be an opportunity for the video production team to present their proposal to the client, which would be a 3-4 hour meeting when minor alterations would be made. Costs would also be discussed at this stage and the client would likely take a few days to consider the proposal before responding.

Content meeting

Once an agreement has been reached in principle, a further meeting would be called and details would be ironed out. Things like actors, set, script and props would be discussed, then a timeline is created and a contract is drawn up.

Shooting the raw footage

The footage would either be shot on location or in the studio and when that is a rap, the raw footage is then moved to the editing room.

The editing room

This is where the magic happens when the raw footage is blended together with the right transitions and when the final version is complete, the client is invited to a private viewing. If there are any alterations to be made, this would be the time for that.

Various formats

The client might like to have 3 or 4 formats, which enables multiple platforms, while the production company might produce a number of printed DVDs in presentation sleeves, depending on the client’s needs.

So, there you have it, the full process of making a corporate video and should you wish to enquire about video production, start with an online search.