When taking SEO measures, we tend to only care about Google’s ratings, but many people may be worried that they do not know how to take measures for other search engines such as Yahoo!. In particular, Yahoo! is one of the famous search engines like Google, so I would like to know about countermeasures and points.
Therefore, this time, we will explain in detail the necessity of SEO measures and measures for Yahoo!.
If you’re wondering, “Shouldn’t we be doing SEO measures for Yahoo! as well as Google?”
Differences between Yahoo! and Google search engines
Here are some things you should know about the differences between Yahoo! and Google search engines.
- Yahoo! uses the same search engine as Google
- You can think that SEO measures at Yahoo! are exactly the same as Google
I will explain each point in detail.
Yahoo! uses the same search engine as Google
Yahoo! has long been one of the most famous web services in Japan.
Even in Japan, Google has an overwhelming share of the search engine market share, but there are still a certain number of people who use Yahoo!’s search engine.
Yahoo!’s search engine system is actually the same as Google’s. Therefore, the structure of the search engine itself is basically Yahoo!=Google , and there is no problem.
Previously, Yahoo! also adopted its own system, but since 2011, it has adopted Google’s search-linked distribution system and search engine.
Although there are subtle differences in the ranking displayed in the search results (the reason is explained later), it is important to remember that Yahoo!’s search engine is almost the same as Google’s.
You can think that SEO measures at Yahoo! are exactly the same as Google
Yahoo! uses Google’s search engine system to provide search engine services. Therefore, if you implement SEO measures for Google, you will be able to cover Yahoo! at the same time.
Basically, there is no need to study SEO measures specialized for Yahoo!, and there is no problem in recognizing that the points to be aware of are exactly the same as Google . If you search with the same keyword, the search results will be displayed in almost the same order.
So, even if you want to improve your site for people who search on Yahoo!, it’s enough to take measures for people who search on Google.
Also, whether SEO is currently on Google or Yahoo!, whether or not it is user-first is emphasized. Regardless of the type of search engine, by improving the quality of the content itself, you will be able to aim for a higher display in the search results.
3 things to do with Yahoo! SEO measures
Yahoo! operates a search engine on the same system as Google, so there is no difference in what you should do as an SEO measure.
Basic countermeasures include the following points.
- Focus on creating useful content for users
- Carry out internal measures with an awareness of crawlability
- Leverage Google analytics tools
I will elaborate on the above points.
Focus on creating useful content for users
The emphasis in today’s SEO is on content that is beneficial to users . It is important that it is excellent content that considers the interests of readers and users, not the profits from the creator’s side.
In the past, unnatural sites that simply put keywords in the content as SEO measures were widespread. At that time, Google’s natural language processing technology was not that advanced, so the key to high ranking was to include a large number of keywords in the content.
However, content that focuses only on the number of keywords is only difficult for readers to read, and there were many sites that tried to display high rankings using fraudulent methods.
In recent years, due to the fact that we have faced such problems and the improvement of natural language processing technology, it has become difficult to display high ranking simply by including many keywords. Rather, if similar keywords are listed in an unnatural way, it is often regarded as malicious content and receives a low evaluation from Google.
With the widespread use of smartphones and the fact that we are now in an era where anyone can easily browse websites, the quality of content is the most important thing that creators should be aware of.
Therefore, even for Yahoo!, which incorporates the structure of Google’s search engine, it is of course important to provide high-quality content that can lead to solutions by digging deep into the concerns and requests of users. increase.
Carry out internal measures with an awareness of crawlability
Since Yahoo! incorporates the structure of Google’s search engine, it can be considered that the evaluation of the site received from Google will be reflected in Yahoo! as it is.
Google uses a special system (robot) called a “crawler” to evaluate websites. Crawlers patrol many sites and pages within each site and register the information in Google’s database. Therefore, in order to be evaluated by Google = reflected in the search results, it is necessary to have the crawler crawl the site.
However, even if you post a new page or update it, the crawler will not crawl immediately. It will be crawled gradually over time, but until then it will not be indexed by Google or Yahoo!, and you will be wasting your time.
What I want to be aware of is “crawlability”. This refers to the ease of patrol of the crawler, the ease of visiting the page, the ease of reading information, etc. If the crawlability is improved, it will be reflected in the search results at an early stage, and if the content is of good quality, it will be easier to receive high evaluations.
In order to improve the crawlability, the following internal measures are effective.
- Enrichment of internal links
- remove broken links
- Avoid adding too many images
- Improve the ease of viewing from a smartphone
The more internal links you have, the easier it will be for crawlers to crawl your site and the easier it will be for your site to be indexed. In that case, it is also important to check each time so that there are no broken links.
Also, it is important not to increase the number of images too much and try to make it easy for crawlers to read the information. This is because crawlers basically read text rather than images and register that information in the database, so if there are many images, there is a possibility that the necessary information will not be conveyed. In addition, many images lead to page weight, which reduces usability and tends to affect SEO evaluation.
Another important measure is to improve the ease of browsing from smartphones. Nowadays, many people browse websites on smartphones, so don’t forget to check each page to make sure it’s not difficult to read when viewed from a smartphone.
Leverage Google analytics tools
Google’s SEO related tools are also effective for SEO measures for Yahoo!.
For example, the following Google tools are essential tools for SEO measures and web marketing.
- Google Analytics
- google search console
Even if you want to take SEO measures for Yahoo!, let’s take advantage of these tools.
With Google Analytics, you can check the number of PVs, time spent on each page, exit rate, etc. You can also check the average search ranking and search inflow keywords in Google Search Console. By repeatedly improving the content based on these data, it is possible to take measures to aim for higher rankings on both Google and Yahoo!.
Why Yahoo! and Google Search Results Are Slightly Different
Since Yahoo! uses the same search engine system as Google, the order of pages displayed when searching with the same keyword is basically the same.
However, as mentioned above, the order of pages displayed in Yahoo! and Google search results can be slightly different.
The reason for this is that in the case of Yahoo!, the following services and sites related to Yahoo! are displayed preferentially.
- Yahoo! Shopping
- Yahoo! Chiebukuro
- Yahoo! News
- Yahoo auction
Depending on the keyword you search for, links to the above services and sites will be mixed, so the results will be slightly different from Google.
Another reason could be the impact of Google’s “personalized search” feature. Personalized search is the ability of the program to identify your interests based on your search history and adjust search results accordingly.
Due to this function, Google’s search results are different for each person, and they are different from Yahoo!’s search results.
Yahoo! uses the same system as Google’s search engine, so the basic SEO measures are the same as Google. If you are conscious of creating content to aim for high ranking on Google, you will be able to cover Yahoo! at the same time.
SEO today is all about content quality . Whether it’s Yahoo! or Google, keeping in mind the needs of users and creating accurate and easy-to-read content is the shortcut to being displayed at the top of search results.