In June 2022, Meta, which operates Facebook, announced that it had added multiple creative tools to Facebook’s reels and updated existing functions.
With this update,
- Create and schedule reels from Creator Studio on your desktop
- Ability to edit long videos into reel videos
- Ability to create reels directly from live streams for game video creators
- Voice over, sound sync function
- Ability to display recommended reels in the feed and Watch tabs
The above five functions are newly available.
- Create and schedule reels from Creator Studio on your desktop
In the past, reel videos that could only be created on some smartphones can now be easily created and scheduled to be posted from the desktop with ” Creator Studio”.
Creator Studio is a platform that allows you to manage and monetize videos and reserved posts posted on Facebook and Instagram in one place.
- Ability to edit long videos into reel videos
You can use the video clip function that allows you to easily edit long videos on your desktop and post them as reels.
By using this function, it is possible to edit published long videos into reel videos from Creator Studio.
- Ability to create reels directly from live streams for game video creators
Mainly for live streaming of games, we have also added a new editing tool that allows you to create reels directly from live streaming videos.
You can cut your livestream video in reel vertical format to create a reel that can display both the camera screen filming the livestreamer and the game screen.
In addition, it is possible to create a video up to 60 seconds with this function.
- Voice over, sound sync function
Voiceover is a feature that allows you to narrate the reels.
In addition, the Sound Sync function can automatically synchronize your favorite music and video clips, and read out text you enter with a digital voice.
- Ability to display recommended reels in the feed and Watch tabs
You’ll now see recommended reels on your feed and in the Watch tab.
In the past, Instagram reels were said to be more effective in reaching more users, but with this update, you can now select the option to recommend your reels on Facebook reels as well. is now possible.
Reels is an increasingly important feature on Instagram and Facebook as they are currently the fastest growing content.
Let’s take advantage of the new features updated this time to create more entertaining short videos.
What is a Facebook “reel”?
Facebook’s reel is a feature that allows you to shoot and post vertical full-screen videos.
A similar function was implemented on Instagram ahead of 2019, and on Facebook, it will be available on a limited basis in some areas of the United States from 2021.
Since reel posting can reach users who are not followers, it is considered to be the most effective approach for acquiring new followers, and in recent years it has played an important role not only for general users but also as a corporate marketing strategy.