One of the things you should be concerned about when doing SEO measures is the number of keywords per article. There are many things that site management beginners do not understand, such as whether the more keywords the better, or whether the number should be adjusted considering the ratio.
In recent SEO, there is a characteristic that it is no longer possible to simply say that the number of keywords is large. Based on the premise that the quality of the content is important, it is important to adjust the number of keywords and the appearance rate.
So this time, I will explain in detail the relationship between SEO and the number of keywords. Deepen your understanding of the number of keywords and appearance rate, and practice appropriate SEO measures.
Table of Contents
About the relationship between SEO and the number of keywords
First of all, let’s organize the relationship between SEO and the number of keywords.
In conclusion, in current SEO, it doesn’t make much sense to be conscious of the number of keywords and appearance rate.
Over the years, Google has updated and changed the way SEO works. When it comes to SEO , people tend to think that it is important to be conscious of keywords and sprinkle as many keywords as possible in articles, but such common sense of SEO is already becoming a thing of the past.
This is because in recent years, Google’s natural language processing technology has improved through repeated updates, allowing robots to better understand sentences, words, and context.
As a result, articles with unnatural sentences that are clearly conscious of the number of keywords are now judged to be malicious content.
For example, let’s consider an article written with the keyword “recommended sleeping pillow” in mind. Compare the two examples below.
“If you are looking for a recommended product for a good night’s sleep, let’s find out about a pillow that meets the conditions for a good night’s sleep. Also, deepen your understanding of how to choose a recommended pillow for a good night’s sleep, and find the best pillow for a good night’s sleep. This is also important.In this article, which introduces recommended pillows for a good night’s sleep, we will first explain how to choose a pillow for a good night’s sleep, and then introduce recommended pillows for a good night’s sleep.
“If you’re looking for a recommended product for a good night’s sleep, it’s important to know the conditions for a good night’s sleep. It’s also important to deepen your understanding of how to choose a product and find the pillow that suits you best. Therefore, this time, we will first introduce how to choose a pillow for a good night’s sleep, and then introduce our recommended products.”
This is an extreme example, so even people who do not have knowledge of SEO can see that example sentence 1 is written with the intention of using too many keywords “sleeping pillow recommended”.
On the other hand, there is no unnatural wording in example sentence 2. It goes without saying that example sentence 2 is more likely to receive a good evaluation from Google because the keyword is included in the sentence in a natural way .
However, in the past, Google’s natural language processing technology was not highly accurate, so it is true that there was a time when it was possible to rank higher by simply sprinkling a lot of keywords.
Due to the remnants of that, some people believe that it is important to increase the appearance rate of keywords, but at present, if you are too conscious of the number of keywords, there is a risk that you will receive a low evaluation from Google, so be careful. is. Since it may be difficult to rank high, it is important to focus on content quality and readability, and not to worry too much about keywords .
Read Also: What Is “Not Set” In Google Analytics?
How to set effective keywords for SEO
It turns out that the number of keywords in SEO measures is almost irrelevant now. After that, I will explain how to set effective keywords for SEO from here.
1.In principle, one keyword should be targeted per page
Basically, for one article, let’s only have one keyword to be conscious of countermeasures.
If you create article content with multiple keywords in mind, it is possible that the content and persona that you should be aware of will be blurred. If that happens , the quality of your website will decline in terms of expertise and readability, and as a result, there is a risk that you will receive a low evaluation from Google.
For example, in the article on “Recommended pillows for good sleep” mentioned above, the keyword should be “Recommended pillows for good sleep” so as not to deviate from the theme “Write about recommended pillows for good sleep”.
If you try to add keywords such as “sleeping pillow gift” and “sleeping goods” together, the content you want to convey as one content may be disjointed. Keep in mind that different keywords have different reader needs when crafting your articles.
If you want to aim for high-ranking display for “sleeping pillow gift” or “sleeping goods”, you need to create one article for each. It is important to keep in mind to provide high-quality content to readers after increasing your expertise for each keyword .
2. Include keywords in titles and h tags
Basically, instead of focusing on the number of countermeasure keywords, try to include them in the title or h tag.
But you don’t have to put keywords in every h tag. In the end, it is important to be able to take measures so that it does not become unnatural as a sentence. Even though the content is clearly different, if you forcefully use the countermeasure keyword in the h tag, the content will be difficult to read, so be careful.
3. Include co-occurring words in the article
In SEO, it is also important to include some co-occurrence words related to the keywords you want to deal with .
A co-occurring word is a keyword that often appears in web content in relation to the keyword you want to target.
For example, in the case of “recommended sleep pillows”, co-occurrence words such as “popularity”, “material”, “price”, “height”, and “ranking” may be mentioned.
If you create an article with co-occurrences in mind, there is a possibility that it will have a little effect on the effect of high-ranking display. Related keywords are related to the needs of readers, so it is possible to improve the quality of the article by increasing its expertise and comprehensiveness .
However, if you try to include a lot of co-occurring words, it will result in the same result as when you are too conscious of the number of keywords, so be careful. If there are too many co-occurring words in the article, the article will become unnatural due to being too conscious of the keyword, and the risk of receiving a low evaluation will increase.
4. Meta keywords are less important
In recent SEO, the importance of meta keywords is considered to be low, so there is almost no need to be aware of it.
A meta keyword is one of the meta tags, and is a tag for setting keywords related to the article. There was a time when setting meta keywords had an impact on SEO, but now meta keywords are not evaluated by Google.
Previously, due to Google’s low natural language processing technology, the robot also looked at meta keywords to understand each article. However, as mentioned above, the accuracy of technology has improved, so it is no longer necessary to check meta keywords.
So now you don’t need to bother setting meta keywords. Meta keywords are often seen in the setting items of each article, but basically there is no problem in ignoring meta keywords.
In today’s SEO, it is more important to create articles from the user’s perspective than the number of keywords
I found that SEO and the number of keywords are almost unrelated, and that if the number of keywords is unnaturally high, it will receive a low evaluation from Google . So what is the importance of SEO?
An important point in modern SEO is quality content that puts readers first. In fact, the evaluation criteria used by Google to determine search rankings emphasize whether the content is high-quality and allows users to obtain information smoothly .
Therefore, in today’s SEO, it is important to consider the persona of the countermeasure keyword and create content that can accurately resolve the questions and concerns of readers .
In other words, if the content is created with the reader in mind, too many or too few keywords will not affect the evaluation.
Certainly, there is a possibility of receiving a low evaluation if there are too many keywords, but that is only an “unnaturally high number”. The idea of not having too many is only a guideline, so if there are many keywords because it is necessary to create reader-first content, it will not be related to the evaluation.
Therefore, when implementing SEO measures, it is important not to be conscious of the number of keywords, but to be conscious of the quality of content from the perspective of expertise and readability .
Many people have the image that “the number of keywords is important when it comes to SEO”. However, in today’s SEO, the number of keywords is almost irrelevant. Rather than that, it is important for SEO these days to have high-quality content that satisfies user needs, and the number of keywords is not related to Google’s evaluation .
Therefore, if you are aiming for a high-ranking display with countermeasure keywords, first consider improving the quality of your content. It is important to think about what the people who search for the countermeasure keywords are looking for, and to provide easy-to-read content that meets their needs.