What Is Domain Age? Explain How to Research and How to Use It for SEO

What Is Domain Age?

Domain age, commonly known as “domain age”, means the age of the domain as the name suggests.

Domain age is one of the indicators for SEO measures, but there are probably many people who wonder, “How do I check the domain age?” .

Therefore, in this article, we will explain in detail from how to check the domain age to how to use it.

What is Domain Age?

Domain age literally refers to the age of the domain. In other words, the age of a domain is the number of years that have passed since the domain was recognized by search engines such as Google.

Basically, the higher the domain age, the easier it is to be evaluated by search engines such as Google.

Strictly speaking, however, the high domain age does not necessarily mean that the site is evaluated highly. As a result of operating the site for many years, a large amount of content has been created, which has led to an increase in user recognition and evaluation.

Therefore, even if the domain age of the site is high, it is meaningless if there is little useful content for users.

Domain age is one indicator for SEO measures, but don’t neglect the content creation that you should be doing.

How to check domain age

It is common to check domain age using tools.

There are various domain age check tools, but ” Domain Age – Domain Age ” is the simplest and easiest to use. Japanese domains can be converted instantly, so you can check the domain age immediately.

Note that entering “http” or “/” will result in an error. By the way, you can also check the expiration date of the domain at the same time, so you can use it if you have a domain you want to acquire and are waiting for it to expire.

Effect of domain age (domain age) on SEO

The higher the age of the domain, the more likely it is that the site has been creating content for many years, so it is easier to be evaluated by Google. However, this is because the domain age is richer in content, and the domain age itself does not affect SEO.

So if you have sites with the same quality and amount of content, the difference in domain age won’t affect your search rankings. According to Google, domain age does not affect search rankings. Just because your site is new, don’t assume that the low ranking is due to the low domain age.

However, Google officially announced that it takes 4 months to 1 year for SEO to take effect, so it is desirable that the real domain age is 1 year or more.

How to use for SEO when the domain age (domain age) is shallow

If the domain age is young, it is necessary not only to create high-quality content, but also to steadily increase the domain power by targeting long-tail keywords.

If the domain age is less than 1 year, it will inevitably tend to have less content and it will take time to be recognized by Google. On the other hand, sites with a high domain age tend to have more content and higher quality, so their domain power is higher. As a result, it is easy to get a good evaluation from Google.

In other words, while the domain age is low, even if you compete with a site with a high domain age in the same genre, it will not be easy to beat the search ranking.

Get your domain rated by Google for how you create content with a young domain.

1. Create good content

Remember to create quality content first.

Creating quality content is the foundation of SEO. Whether your domain age is low or high, creating quality content always comes first, so be sure to keep that in mind.

Simply put, good content is content that helps users.

Google prioritizes content that meets user needs. In terms of SEO, there are many superficial techniques such as “incorporating keywords” and “collecting backlinks”, but in the end, it is not really good content because it deviates from the essence of Google.

Always create content from the user’s point of view, paying attention to whether it is useful for the user, whether it is made in an easy-to-understand manner, and whether it entertains the user.

Read Also: What Is Anchor Text?

2. Target long-tail keywords

Another option is to target long tail keywords.

A long tail keyword is a search keyword that combines multiple keywords. For example, “SEO effect confirmation”, “domain expiration date confirmation”, “domain acquisition agency method”, etc.

Long tail keywords tend to have less competition at the cost of lower volume. Therefore, even if the domain age is low, it is easy to rank high in the search results.

Even if you compete with a site with a high domain age and rich content with the same keyword, there is no chance of winning due to the difference in domain power. First, use long-tail keywords with little competition, and steadily grow your site while increasing traffic even if only a small amount.

3.Do not expect too much from the use of second-hand domains

Don’t expect too much when using a used domain.

Old domains have inherited past reputations, so they tend to appear higher in search results. However, conversely, if the old domain does not have a high reputation in the past, it is meaningless even if the domain age is high.

As we have repeatedly said, high domain age alone does not make sense for SEO evaluation. Since the reputation that has been cultivated so far is only reflected in the domain, it can be said that there is no value in the domain that has accumulated age without meaning.

Also, the value of a domain includes not only positive things but also negative ones. Many used domains are penalized by Google.

Don’t think easily that “Used domains are advantageous because the domain age is high”.


Domain age is one indicator for SEO measures. If your domain is less than 1 year old and is not showing up in search results, it may be because your content is still small and your SEO is not working.

However, if you do SEO correctly and create a lot of good content, you should be able to grow your site’s reputation smoothly without worrying about domain age.

Ultimately, SEO is all about creating good content for your users. Don’t neglect the correct SEO measures by assuming that the reason for the low search ranking is “because the domain age is low”.